The power of the clouds – why settle for one?

Picture of Raj Meghani

Raj Meghani

Co-Founder, CMO, Head of Product & Sales @ BlockAPT

Nearly two decades ago, the advent of cloud computing revolutionised the digital landscape, offering unprecedented scalability, flexibility, and efficiency. However, as we ramp up into 2025, the cloud ecosystem faces a new array of challenges and opportunities, particularly with the integration of Artificial Intelligence (AI) and the emergence of Quantum Computing (QC).

The AI Surge: A Double-Edged Sword

The integration of AI into cloud services has unlocked remarkable capabilities, from predictive analytics to automated operations. A McKinsey study indicates that 72% of companies are now utilising AI, with 65% specifically adopting generative AI. While these advancements drive innovation, they also introduce new security vulnerabilities. The rapid development facilitated by AI can lead to code that isn’t always secure, and few organisations are adopting the “shift left” approach—conducting security audits early in the development process—which can reduce critical vulnerabilities by 50%. (Lemonde.fr)

Quantum Computing: The Next Frontier

Quantum Computing, though still in its nascent stages, is poised to significantly impact cloud security. Global Quantum Intelligence predicts a quantum market ranging from $15 billion to $20 billion between 2025 and 2030, primarily driven by cybersecurity expenditures to counteract future quantum threats to encryption. As quantum technology advances, it will necessitate new approaches to encryption and data protection, compelling organisations to stay ahead of potential vulnerabilities. (Investors.com)

Evolving Security Paradigms

The traditional security models are becoming obsolete in the face of sophisticated cyber threats. The Zero Trust Architecture (ZTA), operating on the principle of “never trust, always verify,” is gaining traction. With the rise of remote work and hybrid cloud models, ZTA ensures continuous verification of every user, device, and application, thereby reducing the attack surface in cloud environments. (ICT-Pulse.com)

Regulatory Scrutiny and Compliance

As cloud services become integral to critical infrastructure, regulatory scrutiny is intensifying. The Federal Trade Commission (FTC) plans to investigate Microsoft’s cloud computing business for potential anti-competitive practices, reflecting a broader trend of increased oversight. Organisations must navigate these evolving regulations to ensure compliance while maintaining the security and integrity of their data and operations. (FT.com)

The Imperative of Proactive Security Strategies

In this complex landscape, businesses must adopt proactive and sophisticated security strategies. This includes implementing continuous monitoring, rapid patch management, and zero-trust architectures to protect against emerging threats such as AI-based attacks and vulnerabilities introduced by the integration of Internet of Things (IoT) devices. The tightening regulatory environment further underscores the need for robust compliance measures. (Nordlayer.com)

As we stand on the cusp of this new era, it’s clear that cloud adoption is not merely a technological shift but a strategic imperative. Forward-thinking organistions are moving beyond basic cloud adoption to embrace hybrid multi-cloud strategies, leveraging the strengths of various platforms to optimise performance and cost-effectiveness.

Eviden states that Interoperability and Portability which enables customers to deploy, transport and manage workloads, applications and related data across multiple cloud environments, regardless of the provider (Azure, AWS, GCP, VMWare etc.) and type (public/private cloud configurations) will become a key driver.

Gartner predicts that approximately 75% customers expected to adopt multi/hybrid cloud will need portability and interoperability.

However, despite these advancements, many organisations still grapple with barriers to cloud adoption. Let’s address some common misconceptions:

“I have already invested in my own data centres, and my security is sufficient.”

While on-premise infrastructure allows for control, managing and maintaining hardware, software licenses, and security measures can be costly and complex. Cloud service providers invest heavily in cybersecurity, offering advanced tools and methodologies to enhance customer security. Transitioning to the cloud can provide scalability and robust security measures that may surpass traditional on-premise solutions.

“Moving to the cloud will automatically save me money.”

The cloud operates on a pay-as-you-go model, eliminating sunk costs associated with hardware and maintenance. However, without proper planning, costs can escalate due to the plethora of available services and tools. It’s essential for organisations to optimise their cloud usage to align with specific requirements.

“If it ain’t broke, don’t fix it.”

Relying solely on legacy systems can hinder agility and scalability. Cloud solutions offer flexibility, cost savings, and enhanced security, supporting business growth and digital transformation initiatives.

“Having my data on-premise is safer than having it on the cloud.”

Security concerns persist, but cloud providers often implement more rigorous security measures than many on-premise solutions. Automation, advanced threat intelligence, and robust incident response capabilities in the cloud can bolster an organisation’s security posture. Notably, Gartner predicts that through 2025, 99% of cloud security failures will be the customer’s fault, not the provider’s.

“Migrating to a cloud environment is going to be painful and disruptive.”

The impact of migration depends on the existing infrastructure. With careful planning and a clear strategy, deployment can be quicker and less disruptive than anticipated. Treating cloud migration as a digital transformation project, with thorough planning, can facilitate a smooth transition.

“All my data is on one cloud, so I’m tied in and can’t use another one, right?”

Organisations can adopt hybrid or multi-cloud environments, leveraging public and private clouds to suit their operational needs. This approach offers flexibility, control, and agility in managing and securing data.

So, there we have it.  The future of cloud computing lies in its ability to adapt to and integrate emerging technologies like AI and Quantum Computing (I call this QAI) while proactively addressing the associated security challenges. Organisations that recognise and act upon these evolving dynamics will be well-positioned to thrive in the digital landscape of 2025 and beyond.

Paul Maritz says it best – “Cloud is about how you do computing, not where you do computing.”